Batch took 7 quarters to reach 1M ARR. They started with 25 people, then dropped to 15-20 before climbing back up. With Simon Antoine as the buzz developer and Thierry partially involved afterward. Vs. Octopus took 4-5 quarters. Idea: include the conditions for the POC's success in the contract. It could drop after the POC if there's no alignment with the objective. The marketing should reflect this: - A very brand-focused marketing strategy: a comprehensive expression of your app, very visual, with many ways to improve your product. - And other very quantitative guys: retention KPIs That's where people will pay more. When you start taking 200-300K euros, what will people think after 2-3 years when it's time to renew? It might be those who bought the feature set and not the quantitative funnel. They use the Clickhouse database. Other well-known ones: BitQuery And Snowflake You can store large volumes and perform large-volume queries. It's inexpensive. Few people use the export capabilities. Even if people have Snowflake and Tableau, they don't have the time to use their teams. So they want dashboards. For key points. Reporting level in the dashboard. When to create all these tables: Batch had redesigned all the tables/nice graphs. Now: a data lease solution designed for apps. You plug in your ClickHouse. You can create all the dashboards you want. OMNI.co We can't avoid having beautiful dashboards for clients. For internal BI at Batch = Metabase. Embedded analytics dashboarding. A competitor to Looker/Tableau. Which is free. They make it for internal use. They could use it for external use. But they've already put another internally developed solution in place. All data on Snowflake or ClickHouse And would use Omni or Metabase on it. Omni is more premium. Metabase is open source. There are 3-4 people max in marketing in the company. Mostly Simon. While sales can be delegated to the business developers, marketing is mainly driven by the CEO. Especially at the beginning. If we send out the development team without marketing support—without equipping them with case studies, decks, and objections (that's bottom-of-funnel marketing)—then we're not going to succeed. The top of the funnel supports sales efforts. You need pre-written emails, a great website, and case studies. You have to be on top of things to equip them for the middle/bottom of the funnel. And then the top of the funnel (paid ads, website, etc.). Website = Better than before. But maybe better. How long did it take me to understand what we're doing? He thinks we don't understand enough. Because on the right, the visual we're showing is the app screen, not the dashboard. There isn't a concrete app/brand with the community. BUT he's not the target audience/someone looking for a community. Who is this for: App publishers. Batch took 7 quarters to reach 1M ARR. They started with 25 people, then dropped to 15-20 before climbing back up. With Simon Antoine as the buzz developer and Thierry partially involved afterward. Vs. Octopus took 4-5 quarters. Idea: include the conditions for the POC's success in the contract. It could drop after the POC if there's no alignment with the objective. The marketing should reflect this: - A very brand-focused marketing strategy: a comprehensive expression of your app, very visual, with many ways to improve your product. - And other very quantitative guys: retention KPIs That's where people will pay more. When you start making 200-300K euros, what will people think after 2-3 years when it's time to renew? It might be those who bought the feature set and not the quantitative funnel. They use the Clickhouse database. Mr.